The Red Diamond phenomenon began in 2003 when our first wine — a Merlot — was released to limited markets, targeting restaurants only. The response was immediate: 25,000 cases were sold within the year.
What happened next caught us by surprise — the demand for Red Diamond grew from a mere ripple into a wave big enough to ride. After trying our wine in restaurants, consumers began looking for more.
We were inundated with emails seeking more information and asking where they could buy a case or two.
To satisfy our growing legion of fans, we introduced three additional wines, Chardonnay and Cabernet Sauvignon in 2004, and Shiraz in June 2005. You can discover all four of our wines in stores and restaurants across the nation.
So raise a glass of Red Diamond and get ready to join the fan club.
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